BOC Week 11: A Photo of Nothing

The place has a home. I took a photo of the front doors of my home. I let the sunlight come in to show the shape, design and structure of the windows. The design on the windows are light so I let the contrast bring out those etches and the borders around the etches. The colors are kind of faint to show that the opacity makes from the windows. The windows show as slits to make it more hidden and want to make one look at the parts of the outside. I brought it at an angle and far so that the windows would show the soft opacity of the outside. With the etches, I brought out in one window to make it a variety of windows and the dimensions. I took it at an angle to show the dimensions of the texture you see just at a glance and know how the windows feel. It was taking in the morning so that I can get most of designs to show on the windows and the colors show faintly through them and it it more relaxed with no one around with the dimesions. The room inside the house I left dark because it is a house that is nice and hidden only revealed by those who come and visit and those who live there. The days are dreary at times and the nights are active at other times. I wanted to portray that the light coming in shows the window to the world and the inside is a hidden part of that world. I live in a place that is active with great caring family taking the house in its own care. We live in the nights and days we live out there.

EOC Week 10 Networking

I would join a non-profit organization like the Foto Chix of Las Vegas club to start networking and getting them to know my business. I would go to different events that the Foto Chix would do and do group shootings together. The come from all walks of life to be able to extend my network with their many networks they have built throughout their photography and other works they have done. I would be able to network with the models they have shot, the families and the friends they have shot. I would email the most photography business oriented person such as Erik Kabik to get to know him and his work and possibly be able to work for him if not intern for his business. He has a network of celebrities, music artists and architectural clientele and be able to network with that. I would be able to expand my work by learning from his work and his background. I would be able to add unto my background his skills. I would be able to network with Randy Becker to be able to use the education he has and network with school. I would use Becker to expand with his architecture, food and products to gain some customers. I would also expand my network with events such as WPPI, Bridal Expo and Pet events to do portraits, network with photographers and add customers to my network. I would like to expand my network with my owner/boss because he has his own financial corporation that would be a good add of customers. I would use the churches I have attended to expand my network and be doing portrait shots for them as well. I would expand my network with my family by doing family portraits as well as their friends for special occasions such as a baby shower, baby baptismal, weddings, and bridal showers.

BOC Week 9: The Eye

I highlighted the ends of the eye to make the color part of the iris come out. I used the sunlight as a light to bring in the reflection of the parts of the eye. I wanted to make the eye a focal point and make sure that it looks very clear and be point of focus of the photo. I used the reflections from the area to make me stand out in the eye. I wanted to make my figure look unduly unusual and be able to see in the eye. I wanted to make my shadow figure noticeable in the eye to make it more interesting and have a story behind it. I made sure the eye is saying something like she is reading what she is seeing and thinking something at the same time. I have it where the eye is seeing something that is pleasing and interesting and reading what the eyes is seeing just by looking at the photo. It is imperative to make focus my camera on the eye because that is the story of the photo. I wanted the pupil look somewhat constricted so that you can see the color of the eye somewhat. The reflections in the eye are an essential part because it hightlights the roundness of the eye and makes the eye stand out. It is the roundness that makes the eye an interesting shape and the iris makes is what make it a person. The iris identifies a part of a person. The pupil identifies who the person is inside. The highlights make the iris stand out and make the eye a person. I wanted the figure to look like she is focusing on something interesting. I made the figure look like a person with a different person and show that through the reflection of the eye.

EOC Week 10: 40 under 40

When I am 40, I would like to be in a photography studio business and be able to learn to start affiliates that help students be better photographers. I would like to start a studio that helps students do workshops that would help them grow as well as do their internship at my studio. I want to help students get ahead and use their workshops to make it in the real world. They would learn how to use the studio and the different lighting patterns to make their photos work. I would like to go travel to different countries and go to them with a heart to bring them back to my country with them in my photos and start a funding that would help those in need in those countries I have been. I would use the funding to help those small villages grow and be able to have a nice living area and clean and healthy lives to learn and grow. I want to also use fashion to fund the studios affliliates and help them grow. I would use the interns to make the fashion sprout and grow and be able to experience the fashion world with their photography. I would like to have my studio be a staff of at least six so that I have a smooth sailing business with those people in charge of the differenty departments in my business. It is my goal to help this business grow from the inside out and from the outside in making this a strong business. I want the business be a company with strong roots and branches. It is a business full of thriving individuals and goal oriented virtues to help make this the present happen and future unfold.. This is a business full of greater cause.

Week 9 BOC Food

I did a cup cake and two cookies as my food. I used just a dark background to enhance the highlighted parts of the dessert and plate. The cookie were situated in a way that it is angled and the highlights are at the rounded edges of the cookies. The cupcake was arranged in a way that it is the soft huge parts of it are bulging out of the photo. I used two lights and two window areas that are bringing in the sunlight. The sunlight is not directly in the windows so it is diffused by the rays of the sun hitting on the sides The two lights I used are the regular strobe and the other is an umbrella strobed light. They are both angled 90 degrees from each other to point at the accents of the dessert and plate. I used the brown table to make the cupcake stand out and the cookies to blend a little but highlighted the cookies to make them stand out from the table. The background I made it blur because I wanted the plate and dessert to stand out. The plate itself is highlighted to make the whole dessert to come together and make the three desserts portray their colors and highlights. I wanted to make the plate help the dessert pop out from the background and the table so that is remains a delicious food item. The green of the cupcake I highlighted to bring some natural color that would go well with the natural brown of the cookies. These two help make the dessert more comforting and warm because of the natural colors. I moved the plate on the part of the table that it is less highlighted to avoid extra patterns of light. It is imperative that I make the plate a part of the whole photo because it brings in all the elements together as a whole.

Week 8 EOC: Are celebrities Fair Game?

I think that most celebrities are fair game because they find ways to make their shots worth it. They use the profit from the shoots to give to their favorite charity. They go on the Red Carpet to promote the movies, the stylist, the designer, and of course their agent. They never go out unlessOther celebrities such as Sarah Palin does it to gain interests on her part and never uses it for causes. She would be best if she did her shots as nothing and still use it for a cause and that would be fair game. I think politicians use it for their own gain no matter what they are going for. Angelina Jolie and Brad Pitt’s children spread was worth the hunk of money because it was for their kids and the money went to charity. Some others just use it for their own gain. There is a new way where celebrities show up to parties at clubs and lounges to get customers to come into the clubs and lounge. They use it for charities as well. They use other events such as politicians events and use that to promote their party and the delegate. The movie we with Audry Hepburn is a good example because she was just out on a limb to have fun rather than just for her own gain. She wanted to be a normal person doing whatever she wanted. The reporter used it to gain a spread and money. He was not fair game in the beginning but when it got closer to the end, he realized that it was fair not to do the spread. Her reputation would be ruined if he did the spread. She came down from the throne to show respect to all the reporters to make is a true fair game.

Photo Challenge Week 8: News Worthy

My shot contained a shear, a car, car tire, and an angry person. I used the flash to capture the action and drama with the sharp shears going for the tires. I used the flash to capture the expression on the person’s face. I angled the camera so that it looked real and not fake to make it like a portrait. It is something where the camera person just caught someone in trouble in the act. I used the shears to create the off the wall type prop that someone would usually have in their house to get an easy pop of someone’s tire. I went to a parking lot where the victim would less likely to be harmed by anyone with that intent. It is in a nice tree and bushy parking lot where mid high class people would work at. The person with the crime I made angry and scared at the same time so that it is a fight against the will and make it real so that it is not a usual suspect. It is the first crime this suspect has done and would do again after fighting against her will to do so. I used the sun as another source to bring out the surroundings and the props around it to make it an unusual time of day for a person to do such a crime. I wanted to use the sun to bring out the surroundings and the car and shears. The person is just a regular person taking out her anger on someone else. She wants to take revenge and use the shear to pop the car tire. Her face is dramatized to the point she wants to take it out on the victim. I used this car so that it is an unusual type of car that anyone would want to pop a tire on.

BOC Week :7 Emulate Ron Gallela

I took a photo a person drinking her coffee and smiling having a nice day. I wanted to bring in a little of the palm tree so to emulate what a what Ron Gallela would do. I wanted to capture her in her most finest moment, herself in a perfect day. I used the light from the right to bring in angles and run the eyes to the person in the picture. I wanted it to be shadowy so that it appears mysterious and that her coat would be in focus and the person. The person seems to be relaxed and mainly focusing on relaxing for the day. She looks happy and ready to make the day a nice day. It is in focus so that she is in focus. She should grab your attention like she is being spotted on the moment that is right. She is not looking at the camera so that you are thinking what she’s thinking. She does not want you to notice her. She is just focusing on someone passing by and smiling as they pass by. She only notices the people around her and not hinting she wants attention from the camera person. The camera person wants to be in her thinking and capture what she is thinking by capturing what is in the situation. She is in her moment of peace and quiet and wants no distractions. The camera person take the photo even if she does notice so that it is a hint of interaction with the camera and the person in the photo. There has to be some chemistry or interaction to get her to be surreal in the moment. The coffee shop makes the whole genre look like it is an inviting place and where friends would stop by and say hi. She looks like she is waiting for someone to just come and say hi.

WEEK 6 BOC: Ron Galella

Ron Galella has been sued, punched, verbally abused and soaked with a hose. These are just some of the occupational hazards for celebrity photojournalists.

1 He is the first to capture the essence of what a paparazzi should be. He keeps he photos very real and surreal with all the celebrities he has taken over the course of his photojournalism years. He came to situations where Jacki Onassis took him to court for invading her privacy especially her children. He even was socked in the lower chin breaking some of his teeth by Marlon Brando for asking him to take off his shades. He is everywhere and in any place to capture the real life of the celebrities every chance he gets. I would emulate him by capturing someone sitting and drinking coffee, and chatting on their cell phone at a coffee sandwich shop. . I would capture that person from behind a post only several feet away and keep snapping my shots until I am satisfied with what I have. I would make it during the day because that is usually the time that this person would go and have her breaks, somewhere clos to her house. Somewhere to a place where she is more or less comfortable doing her daily routine. I would make sure she does not see me or even mind me being there. It is the most golden part of the day when the sun has its morning glow and the air is cool. I want her to be in her most relaxed moment yet thinking at the same time. I would like to capture her drinking her coffee at the same time on her phone. Other times texting. I will get different angle to achieve the best angled shot. She will be in her moment of peace as well when I capture her as well.

WEEK 5 BOC: Painting With Light

The painting with light was hard in itself because it was during the day instead of the night which would make it easier. I used a flash to punch out some light for the camera to capture at certain timed lapses. I used this flash because I think it would give it that spark that draws the eyes to the certain parts of the photo. I used Ingo’s art work because I think the his work draws your attention and the blue helps with the blue in the flash. I wanted to create a work that would make this photo stand out. I timed it at about twelve seconds so that it would be just right and not too bright from the surrounding lights. Of course I used myself in this because so to give the photo that character that someone was there in its presence. The star shaped light coming out of the flash is making the photo be part of the whole of the art. I like the way she is looking and posing with the flash to make it look like she posed for the shot. The surrounding lights help to make Ingo’s work stand out from the wall. I chose this work because it was a different type of mood. It sends that mood where you want to give it that extra boost with something like painting with light. The blue makes it stand out from the offwhite of the wall. The light from the flash was perfect to give it dimension and surreal affect on this photo. I wanted to make this a awe struck quality in a room with photos such as this one. I am part of it where I was there to give it that surreal feel and ghostly affect. For that time.

WEEK 5 EOC: What is Your Copyright

There are many types of copyrights I would like to use. The question would be what type for which type of work I want to use them on. I would like to use the VA form because I want to protect my works that are published. I would want my body of work to be protected once it is used because there are many piraters who would love to take my work and show it off without citing who did it. Once the public see your work, your work is out there for those to use however they like. For the eCO for published works that are a good enough for an art director to recommend for any publication. The VA form is good for smaller type of jobs where they are good but not good enough to be recommended by less than most art director. I like to keep all my files in large quantities and also organize the really nice ones in their own group. It is imperative that I keep my really good works under scrutiny so that they are left for only me and no other person can use them to their own benefit. I like to keep my distance from the piraters that keep using the most dignified work and sell them for their own use. Most of my works will be used for VA form because I will be taking works that are done everyday and keep them organized. I do think that I would keep using the eCO because I see a lot of my work that would be used in publication. It will be useful to keep things protected from outside publications to use. It is vey seldom do I need to keep things at protection level at this time. I do protect them by inscripting them with my name and location and date.

WEEK 4 BOC: Wedding Photo

The rings are from my family. They are both similar the man and the womans. I shot them next to each other with one on top of the other to show the that glimmer in the gold and diamonds insets in them. I used the tungsten lighting to make the yellow show out of the gold of the rings. I used a black velvet cloth to keep the light from bouncing off the surface anywhere so that it is only showing the roundness of the rings and the yellowness of the gold. I wanted to keep these two the center focus just by using the black velvet. The velvet also keeps things in sharp focus. I want the audience to look at the these two rings and have their own meaning. I put them up to each other so that it shows that they are equal but one shows more character than the other.The sunlight works best when showing the sparkle in the diamonds. I like to show the sparkle because that is what I want in focus. The sparkle helps to dignify the rings and give it character. I did them one of top of the other but they seem to be too flat so I brought them up to give them dimension and more roundness and gold. The gold around it make the ring more interesting and gives it that glimmer for draw the eye up to the area where they join and be looking that the diamonds. The flow from bottom to top to give it that dignity and show that these two are the same and different on the same level. These two interesting because each one are made different. If you look closely some of the diamonds sparkle and are bigger that the ones on the other rings.

WEEK 5 BOC: Competitive Anaylsis

I would say that these four photography companies have their assets and make their name well known. Red Rock Studios has a good way of displaying their works. They have a blog to show what they have been doing and putting into the community. They have been Go Red for women that help fund the American Heart Association. They have held a mini session to make nice packages for their clients needs. They do portraits for families, seniors, couples and children. And lastly they do wedding photography at the location where their clients are having their wedding event. They do a one to one contact with wedding events so it is personalized just for the their clients taste. 1. The Cohens Photography have a grandeous variety of photos of different occasions. I think they have good photos but they are disorganized and seem to have you looking and getting lost in their long line of products. Their categories are Recent Work, Weddings, and Clients. Their recent work have just couples, children. Pregnancy and in the middle of them are some photos of them playing paintball when they have off time together. It is nice to show off what they like to do but not on a business website and not categorized in the right way. They are not a company that is business because they have only a list of photos and have not categorized them. They don’t have a contact page to find them. Every business must have a contact page. They would have a hard time trying to get clients with no contact page. (2) Desert Ice Studios has a wide variety of photos. They have weddings, commercial, events, family, and fashion. Each one has a great variety of photos they have taken. They have a contact page, a blog to show what they have been doing recently and over the past months. They come to their clients and do head shots and provide them with needed portraits within the comfort of their office or home. They do digital work and show how each photo has been digitally transformed to adhere to their clients needs. Their studio is displayed through photos they have taken of their office and space here in Las Vegas. They have orders where the client have options to order what they would like to do with their photos.
(3)
A Thousand Words Studios has some photos They do a Fine Art that is not Fine art because it is displaying instruments. They have photos of different types but they are not categorized very well. You have to scroll down to see their gallery and see on that page are categories that pop out. Their blog is not found and not working. I think it is too unorganized to be a business type photography. They have an email and a phone number but describing that her studio is within residence. No business should describe their location at all unless they do have an office set apart from their residency. (4)

WEEK 4 EOC: What Must Be On a Contract

All contracts must have a date on them. If you do not put a date then it is no negligible on your account. The term of time is reason to believe when it was done. You also must have a statement of the contract. The statement clarifies what the two parties agreed on. You must have signatures from both parties so that it is claimed as legal and the parties show that they agreed to such terms. On an editorial contract, one must write out the usage and the allowance of the usage. The allowance will be a range from a minimum to a maximum. Outline the fees and state what the fees are for so that it is clear to you and the client what is required for each item. For example use the terms quarter, half, full or double page rates. Editorial are based on the finished product. You must have a amendment in writing any changes which is called change orders. It has to say ”work-made-for-hire or you will not get your rights of ownership granted. There are negotiable contracts where you will send in your numbers or your estimates after your client has stated their time and estimates. A stamp with your company name, copyright . year, and contact information stating that you own the right to that document. On an estimate contract you must have the date, fees, product charges, contact information, and a signature with the date. It is your responsibility to have your information stated on the contract or it is lost in what was said on the meeting. If there is question on any part of your contract there has to be a change in order contract to make it more legal for both parties. All these essentials are needed on every contract.

Week 3 BOC: Sports Photography

I wanted to capture the moment at view that a bowler would see it and at an angle so that one can see the motion put into the sport. I used the lighting in the bowling alley to make the game pop out and the people look dark to make it look like it is the sport that they are focusing on. The blue bowling ball seemed perfect against the yellow floors because it popped out better. I wanted to get the bowling ball in action as the bowler is still watching but still in motion from his shot. It was taken at 11:15pm at the Sunset Station on February 3rd on a Thursday night. It was on off time for the bowling alley because on Fridays are Cosmic Bowling during the late night hours. There were many pink bowling balls (the lightest balls) available that night. Because on busy nights like Friday there are next to none pink balls around available. It was only about ten alleys that were filled with bowlers. Most of them were high school to junior high aged kids bowling their free time away. One girl did a little dance and made her friends laugh. There were a couple of families enjoying and spending family time together. They have a snack bar open for bowlers if they need something to snack on for example, chicken fingers, fries, hotdog, nachos, and beverages such as sodas and juices. If one ever gets too bored, they have music playing and some sports on television sets above them to watch while waiting to bowl. For the more gregarious type, there is a bar behind them for some favorite alcoholic drink. There is also a pool table in the bar area for those that want a different sport to play.

Week 3 EOC Where Are you and Where Are You Going?

Where I am now financially is rough. Every time I try to save up or get a new account, I have another thing coming. It gets repetitive like the third party knew I had some set aside. I just sit and say well that was for that situation and know that I was able to pay it off. I have only enough to handle my small personal emergencies. I have enough to get my projects done that’s how I am now. I have always had medical insurance. In the past, I have been doing a retirement with saving some for bigger goals. I have had problems keeping track of what I had in my account in the past because I relied on the computer instead of my own calculations. In the past I was able to have enough to take little trips and invest in a business I was growing. It was a worth while investment because I had learned a lot about how to educate yourself in the business world. I am on my third new car and my first one was paid off so then I got a new one. The second one got messed up from reasons I would not mention so now I am on my third. In the future, I would like to be able to take little trips, save for retirement and save more for later. I want to have enough where I can have a family, nice home, two cars, couple cameras and insurance for each. I would like to have business insurance for my business also so that I can keep it afloat in bad situations that may come up. I still spend on things I should not because I think I would be fine in the end. And next thing I know it is gone and I am barely scrapping by to get some gas. I have to keep myself on that road to financial stability so that it is stable and sit back and say it has and will always be a good rough road to travel.

Week 2 BOC: Crime Scene

The crime scene where a woman has been stabbed and left to die on the computer desk after attempting to log onto the computer. We do not know what the intentions were only to find that there were divorce envelope left on the desk already opened. I used the lamp to show the scene as if it just happened. I had the knife blobbed with color dyed apple sauce and wrote "Divorce Settlement" to make the story. I used the lamp as my lighting to show where the crime was done. I wanted to give it that office look and the darkness around it to give it that dark feel also. It was done during the day even so I left the curtains closed to make it look like it was done at night. I made myself the subject because I think I can give a good dead person appeal on a shot. I posed myself enough to make myself look like I am dead. I had to pose in a way that I was dangling that my jaw bone hurt laying hard on the desk. I put my camera on a timer taking about five shots per frame. In each shot, I posed with my arm on the desk, with my arm off the desk, with my glasses on or with my glasses off. I did one without any notes, but it didn’t create much of a story or drama so with a note seemed better. I even did some with a scary note on it. I thought it looked too horror type so I put the divorce envelope to make it more modern and real. The red blood I wanted to look like it was real and thick so I used apple sauce to thickin my fake blood.

Week 2 EOC Sacrifices

I would give up everything including my health to be in my career. I like to be in the eye of the storm and be in the midst of poverty to make my photography be valuable. It is in my intuition to make a news of anything I see. My family comes second with my career because without my camera where or how do I support my family. I would live in anywhere and eat next to nothing because that is what it is about. It is about getting yourself in the situation to be understanding and grossed into the culture and be vulnerable to my surroundings. I love to be in the most dangerous situations such as bombings and battles to capture the actions out there.

“The bullets tore holes in the water around me, and I made for the nearest steel obstacle.' said Robert Capa after capturing the 1947 war invasion on the beaches of France."

1 Like Capa I want it to be the most riveting events that makes one’s skin want to jump out with shock. It is my duty to make the best of every moment. I drive on action and no action causes no reaction. I would sacrifice my time with my life partner to be able to capture the most beautiful scenes and fall in love. I love to make my scene my partner and my camera my love to be in that moment of peace. Those moments are the most timing places that makes me me. It makes me find peace and harmony and craziness and chaos all in one lifetime. I crave the situations where there is politics and culture clashing in everyone’s faces and know that it will be resolved later when there is peace. I like seeing the change after a big event because that is where I learn and we learn that life is about life.

BOC Week 1 About Me

The photo here was taken on a foggy night of the Las Vegas town and strip. The town is where I grew up and most of my life believed it to be a dull and bland town. But after seeing the city for what it was I grew to appreciate the beauty of it. I say it is the beauty that becomes more interesting. I grew up to be more open and look more interesting as I live my life. I took this on Friday night in December at 10:30 pm out on the east side of Boulder Highway up on the hill. On that hill is just a protected park just for horses mostly and for running, biking and walking. But this night was a very mysterious night because Las Vegas is known for its hot weather and dry climate and cloudless days. The area I was at only had cactus and desert plants and bushes. It is all flat and treeless. I am so appreciative because with trees, one would have a hard time seeing the town. Most nights it is glittering lights along the horizon on the city line. It is still pretty. I took this with a slow shutter speed and high ISO to capture the lights and the lights reflecting off the fog around and above the city. It took me about over 50 shots to get the perfect shot because it was windy enough to move me and cold enough to be in that shiver state. It has been foggy for the passed few days and this one was an opportunity I could not miss. The next night was barely any fog at all. I wanted the night sky above to be a gradual phase from the fog to make it look mysterious and wintery.

Week 1 EOC: Haute Couture

Haute Couture is what every woman wants.It is a Haute Couture is a

"French phrase for high fashion."

1
It is that feeling of high fashion but only fits the few because of its size that fits her form. We want to be like them. Their style is our style because we want the best and first design that makes us the essence of epiphany and envy of everyone looking. The glance of the eyes wanting to be like us. We are the ones that are important. It is a moment of the feeling like a queen. We all want to be center of attention and marvel at our form and stature once we hit the red carpet. It is the woman's job or duty to dress as the best in crowd. The clicking of the paparazzi flashing their eyes at us as we pose the pretty or we say sexy pose to gain the media's coverage of high fashion. And the other side, the masters of the sewing room want their models to be fitted for their first piece finished. Who wears it in public will be their first customer that was on time from their first model. Who wears it first will be the one that everyone looks at. The fashion makers want their piece to be the best piece they have made. So that fit it to their model to portray their artwork. And for the photographer shooting the high in fashion wants the audience to see their work look like the first true version of that style. We capture the body work and make the audience see what we did not see before. We choose that character to portray the person wearing the fashion. It is that woman who wears this. She is the one that portrays haute couture of this outfit.

"French phrase for high fashion." 1

EOC Week 1: My Voice

Rachel is a creative photography who wants to capture what she sees in the world around her.. She has been doing four types of photos; therefore, they are portrait, fashion, architecture, and events. In portrait she has done different lighting to fit the mood for each. She made sure that they were lighted perfectly to convey a thought. In fashion, she did a Audrey Hepburn in her classic "Tiffany" wardrobe with the model acting the part. Another was a cowboy version that was fashioned with high style watch. The model posed the part with his flashy watch. In architecture, she had taken the strip, Brain Institute, Allure, Rhyolite and Nelson. On the new strip she captured the lights of the buildings to give it that HDR look. Each building taken from below to give it that vast and tall perspective. At the Brain Institute she took photos of the colors changing that contrasted against the metallic exterior for a off the wall type of architecture. At the old strip she showed her work to look like it reflected another building. The one building had mirror windows so you could see the colors of the other building. At Allure, she found that the interior had more interests. The inside had a certain glow and the windows had the outside making it a warm look. Rhyolite is an old runned down town from back in the 1800s. It was more of a museum type ghost town because of the statues around the area. There was a building that looked very ghostly but she took it with the sun just over the horizon to make it look alive. At night the she took it with different spots that made it stand out like it was ghostly against the dark night. At Nelson she saw old wooden buildings. She captured the old western style and the colors of farm and country in the old desert.As you can see she has done many types of photography that has laid the grounds of what she is and what she will be in the future.